Marketing

Ikea Invented a Fake Brand to Change Perceptions of Its Kitchens

CREDITS

Brand: Ikea UK & Ireland
Agency: Mother
Creative: Mother
Strategy: Mother
Media buying: iProspect
Consumer PR: Hope&Glory

Ikea Kitchens – Main AV
Production company: MindsEye
Director: Gustav Sundström
Director of photography: Lionel Turner
Executive producer: Debbie Ninnis
Producer: Craig Dixon
Production manager: Laura Thomas- Smith
Offline edit: Shift Post
Editor: Saam Hodivala
Offline producer: Kirsty Oldfield
Post production: 1920vfx
VFX 2D supervisor/lead artist: Chrys Aldred
VFX 2D artists: Loredana Gangemi, Matilda Craig, Taylor Webber
DMP artist: Jordan Haynes
VFX 3D supervisor/lead artist: Ben Revens
VFX 3D artists: Elena Schurkus, Oscar Hill
VFX producer: David Keegan
VFX production coordinator: Molly Russell
Color: 1920vfx
Colorist: Kai Van Beers
Sound design: Factory
Sound engineer: Jon Clarke
Sound producer: Ciara Wakley
Music supervision: Mr Pape
Track title: Eureka It’s Me
Composer: Josh Plotner
Publisher: Mr Pape LTD
Master Rights: Mr Pape LTD

Ikea Kitchens – TikTok
Production company: Explore Impossible
Director: Adam De Silva
Director of photography: Josh Monie
Production manager: Amy Warren
Post production: Explore Impossible
Sound design: Soundnode

Ikea Kitchens – CGI Images
Production company: Ride Shotgun



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