This ticking time bomb will have severe consequences for healthcare systems and economic productivity. The economic impact of obesity in 2019, says Global Obesity Observatory, is $28.95 bn, equivalent to about ₹1,800 per capita and 1.02% of GDP.
Recognising this, GoI has taken a welcome first step by launching an awareness initiative – and, indeed, recognising a potential crisis for what it is: a potential crisis.
GoI has nominated 10 public figures – including Anand Mahindra and Omar Abdullah – to advocate for healthier lifestyles.
Small changes, such as reducing edible oil consumption, have been highlighted as key measures.
But ensuring awareness isn’t enough. Systemic changes that go beyond individual choices are needed, the most fundamental one being in our food systems.Our markets are flooded with ultra-processed, packaged foods that fuel the obesity epidemic. If we are serious about reversing this trend, policymakers must take steps to promote indigenous, nutrient-rich foods. Farmers must be incentivised to cultivate ‘healthy’ crops, and these should be made widely available at affordable prices. Another critical factor is food labelling.
Awareness of reading nutrition labels remains low. Strengthening regulations and mandating front-of-pack labelling on foods can be a game changer. People need to know what is going into their bodies, and businesses must be held accountable for the health impact of their products. A ‘Viksit Bharat’ is not just about GDP muscle, it’s really about ensuring a happier, healthier population.
