iris ceramica expLOREs emotion in ceramic design
Iris Ceramica (Iris Ceramica Group) supports a transformative approach to ceramic design, emphasizing the emotional connection between people and their environments through their artistic creations of the advertising campaign ‘Stage the Emotion’. Through a powerful blend of photography, drawing, color and unusual compositions, the Italian brand celebrates creativity, nature, simplicity and romance with its collection of dream-like surfaces and settings.
Iris Ceramica emphasizes the emotional connection between people and their environments through artistic ceramic surfaces
all images courtesy of Iris Ceramica
striving for new design paths
Since 1961, Iris Ceramica has been building its international reputation for Italian-made coverings through its extensive range of over 50 collections and 2500 items. As a dynamic and multi-faceted company, it continually evolves, striving to expand the horizons of design and communication, and fostering connections between various disciplines such as art, music, and fashion.
Producing ceramics with high technical and stylistic value is central to Iris Ceramica’s strategy. For the company, innovation becomes not merely an aim but the underlying motor of a new strategy, a unifying principle that brings together the most change-oriented forces both inside and outside firms. New lifestyles demand new proposals. Fresh priorities, such as those of the environment inside and outside homes, offices and public buildings, lead to the updating of the models for use of materials.
‘Stage the Emotion’ contains four chapters that address different characters
STAGE THE EMOTION creates a dialog between design disciplines
Iris Ceramica’s latest endeavor aims to strengthen emotional connectivity, highlighting the potential of surroundings and surfaces. By combining photography, drawing, color, and unique compositions, ‘Stage the Emotion’ explores
four personalities and their passions.
In the ‘Vibing with Nature’ theme, the combination of Elementi shades of Avorio and Acquamarina creates an ambiance reminiscent of the sea and sand, resulting in a palette of earthy and delicate tones. By addressing personalities driven to travel and the exploration of nature, Iris Ceramica created eye-catching fittings and illustrations that encapsulate a vivid dialogue with the environment.
‘Vibing with Nature,’ first chapter of ‘Stage the Emotion,’ captures earthy and delicate hues of sea and sand
The second theme, ‘Viva la Creatividad,’ showcases an abundance of color, turning every surface into a vibrant canvas. The Elementi collection, in Bianco, Senape, Ramine, Acquamarina, Cotto, Peonia, and Avorio, plays a central role in this bold mosaic, evoking a sense of power and energy. The bright shades spark creativity, reflecting the joy and ingenuity of those who express themselves freely through color.
Iris Ceramica imagines ‘Viva la Creatividad’ with vibrant colors
In contrast, ‘Minimal is Kanso’ embraces a return to simplicity, advocating for a ‘less is more’ approach. With subtle color palettes and refined details, it brings a sense of grace and refinement to the ‘Stage of Emotions’. Minimalism frames the contours of the theme in which each element reflects an ode to elegance. The combination of Visone and Cotto shades of the Elementi collection transforms the setting into a refuge for a spiritually enriched soul.
‘Minimal is Kanso’, third chapter of ‘Stage the Emotion,’ reflects the return to simplicity
The soft colors of the Thékē ceramic project in Moka, Pesca, Sabbia, and Salvia express delicacy for the last theme ‘Romance in Bloom,’ creating a serene atmosphere. Utilizing camouflage, the ceramic brand produces a visual interplay, evoking a sense of freedom and tranquility akin to a fresh spring breeze. This dynamic mix of stimuli encourages emotional evolution and fosters a deep connection between individuals and their environments, allowing them to immerse themselves in a poetic, dream-like setting. Two additional themes are currently being developed and will be introduced on the Iris Ceramica website and social media platforms later this year.
soft shades of ‘Romance in Bloom’ offer lightness and create a harmonious interplay between surface design and surroundings
