The advertising industry accounts for 3-4% of global emissions – twice that of the aviation industry – according to research from the IAB.
With this in mind, Campaign wanted to explore whether adland is truly making an effort to reduce its impact on the environment.
In this episode of The Campaign Podcast, the Campaign editorial team speaks to Stephen Woodford, chief executive of the Advertising Association, about the organisation’s Ad Net Zero programme, the power adland holds in making positive change and whether tech platforms are really doing enough.
Earlier in the episode the Campaign team discuss the impact of media and AI on the environment and what happens to agencies with fossil-fuel clients.
Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.
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