Retail

Is Big Lots’ transformation plan enough to save it?


Over the last year, Big Lots’ financial performance and some operational decisions signaled to analysts and industry observers that the discount retailer might be in trouble.

The company said in a June 13 filing with the U.S. Securities and Exchange Commission that it plans to close between 35 to 40 stores this year and disclosed that it incurred net losses and used cash for operations in 2022, 2023 and Q1 of this year. 

As a result of the strain on liquidity, Big Lots said it may not meet all of its credit and term loan obligations in the next 12 months. The company ended 2023 with net sales that fell nearly 14% to $4.72 billion, down from $5.47 billion a year earlier. In the first quarter, the retailer reported a year over year net sales drop of 10.2% and a net loss of $205 million. 

Although the company’s liquidity improved in Q1, rising to $289 million, up from $254 million the previous quarter, the retailer’s debt grew too. It rose to nearly $574 million from $502 million a year earlier.

Then, days after reporting Q1 results, another red flag: Big Lots issued a going concern notice.

Despite those apparent setbacks, Big Lots’ corporate leaders say their actions are generating results, and better performance is on the horizon as the company pursues a multifaceted turnaround strategy through the second half of this year.

Key elements of that strategy include seeking lease concessions and deferrals, entering a letter of credit facility, raising additional capital and possibly further monetizing assets like owned real estate through sales or sale-leasebacks. 

Big lots started taking cost cutting actions last summer. In August 2023, the company completed a sale-leaseback of 22 stores and a California distribution center. Then,to improve its liquidity, the company in April took out another $200 million term loan backed by a mortgage on the company’s corporate headquarters and liens on most of the company’s working capital assets, including inventory, fixtures, machinery and personal property.

The retailer’s turnaround plan, which the company has dubbed Project Springboard, “is entirely contingent on getting the value prop of what we call the extreme bargain initiative,” said Seth Marks, Big Lots’ senior vice president of extreme value sourcing. “If our pricing isn’t competitive and the lowest price on the street, that project is compromised from being optimized.”

During Marks’ first leadership stint at the company as vice president of merchandising from 2004 through 2007, “we had a great run when we dialed back on the regular goods and dialed back up on the extreme value closeouts, liquidations, overstocks — the stuff we’re doing now,” Marks said in an interview with Retail Dive.

Marks rejoined the company in late 2023. He’s confident the retailer will be able to end the going concern notice because Big Lots “can show the transformation work and the change in results.” 

During Big Lots’ Q1 earnings call, CEO Bruce Thorn said the company expects that bargains, closeout items and items sourced with a comparable price advantage, should represent 75% of the company’s sales by the end of 2024 and that its extreme bargain penetration should reach 50% also by the end of the year. Marks said in an interview with Retail Dive he anticipates that number will eventually rise to 100% of the business.

Although a going concern notice is a warning from the company, “this doesn’t necessarily mean Big Lots is headed for bankruptcy,” Ragini Bhalla, head of brand and spokesperson at Creditsafe, said in emailed comments. The retailer could still find a resolution by cutting costs, negotiating with lenders to extend the maturities on their debts or securing financing,” Bhalla said.

Big Lots’ identity crisis

Established in 1967, the company currently known as Big Lots operated under several banners for decades, including Odd Lots. In 2001, the retailer consolidated its store banners under the Big Lots brand name and banner.

Big Lots touts its extreme bargains, closeout prices, a broad category mix and a treasure hunt vibe. Yet those things may leave some consumers unsure exactly what the retailer stands for, which could slow turnaround progress, according to business professor Kirthi Kalyanam, executive director of the Retail Management Institute at Santa Clara University.

In short, he said, the company has an identity problem — its value proposition isn’t crystal clear.  Kalyanam said looking at one data point in particular — sales per square foot — shows that the company’s performance is likely weaker compared to many retail rivals. 



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