Marketing

Jameela Jamil Isn’t Perfect, So She’s Giving Grace to ‘Problematic’ Brands

Now a multihyphenate creator, she’s spent the last few years building her “I Weigh” platform, first as a social community where people share their worth through their accomplishments, beyond the sum of their flesh and bones in kilograms. This has since morphed into the podcast and content platform.

“It’s ridiculous this is called a job. I have a guilt hangover about the fact I get to do this, so I try and use it for as much good as possible,” she said. “Everyone keeps asking me what I’m going to do next, but I don’t know. That’s always been my magic; I just like willfully throwing myself into things.”

I Weigh’s original Instagram account now counts 1.4 million followers. Recent I Weigh episodes have included a one-to-one about male sexualization with Gossip Girl’s Penn Badgley and a chat with Greta Thunberg about the inequalities of the climate crisis.

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