Marketing

Keke Palmer Is the CMO of Her Own Brand

“Now it’s like, I ain’t got time for that,” she added.

Palmer believes her main greater purpose is to build a legavy bigger than herself: “I want to create something that is for my community, [something] beyond my brand, something that speaks to everything that my brand is about, inspiration, education, democratization.”

Palmer is showcasing BIPOC talent

Palmer’s KeyTV, a digital network she launched in 2022, is one of her biggest tools for giving back to the community.

KeyTV is dedicated to backing and spotlighting diverse talent and, “sharing the keys to culture,” Palmer said.

Palmer [R] sat down for a conversation with ADWEEK’s chief content officer (CCO) Zoë Ruderman [L] during Brandweek.ADWEEK

It has since launched original series including Heaux & Tell and the comedy Bosses.

“What I’m trying to achieve with KeyTV, is the realization that, especially as a person of color, you don’t always have to be a performer,” she said.

The network is a showcase for BIPOC talent in a variety of entertainment roles.

“You could be a DP [director of photography], you could be a director, you could be a writer, you could work in marketing, you could be a publicist, you could be anything.”

Her upcoming book reveals her path to ‘self-mastery’

The entertainer and media mogul’s new book Master of Me: The Memoir will hit shelves in November. A follow-up to her 2017 debut I Don’t Belong to You, it will explore her journey to understanding her true value and writing her own narrative.

Palmer collected her 2024 Brand Genius award at the Brand Genius Gala in Phoenix, Ariz.ADWEEK

She said the book would explore “commodifying yourself without losing yourself,” and delve into how to feel both independent and entrepreneurial.

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