“For me, that comes from self-mastery,” she said. Her book is meant to help others realize that, if they can’t change the system, they can certainly change how they work within it.
In 2025, she’s also preparing to team up with singer-songwriter SZA to star in a new buddy comedy produced by actress and writer Issa Rae.
She’s more cautious about brand partnerships…
Palmer revealed she recently had a publicist pitch her an idea around a fashion brand, but it was a non-starter. “They were offering a lot of money, but it just didn’t speak to what my overall sense of my [own] brand is,” she explained.
“It happens all the time. We just say, ‘hey, this isn’t a fit’. Money has not been the thing that has moved me. Money comes and goes, we all need it but you want to go to places that make you feel good.”
…Though there’s one brand she’d love to work with
As Palmer builds her media empire with KeyTV, she’s increasingly open to working with more tech brands, including the biggest one of all.
“I’d love to work with Google, I love them, I love the different hands they have in different things,” she said.
Catch up with the rest of our coverage from Brandweek, including insights from sessions featuring Chrissy Teigen and Linda Boff here.
