In 2023, the brand expanded its “Raise Your Arches” campaign with a spot showing Santa escaping the holiday commotion with a trip to McDonald’s.
The chain is looking to reassure customers following a E. Coli outbreak linked to its Quarter Pounders onions began at the end of September.
While U.K. restaurants weren’t affected by this, sales in its internationally operated markets fell 2.1% in the most recent quarter due to weak demand according to its Q3 2024 earnings call.
In the U.S., comparable year-on-year sales increased 0.3% due to what the brand described as “effective value and marketing campaigns.” However, global sales were down 1.5% in Q3, its biggest drop in four years owing to slow demand driven by inflation-weary customers choosing to dine out less frequently.
