Business Mayor > Marketing > Media360: why brand-building is the 'magic' behind Diageo's success MarketingMedia360: why brand-building is the 'magic' behind Diageo's successMarketingMay 19, 2023posted on May. 19, 2023 at 5:37 pm Brands survive only if they are meaningful to people, CMO Cristina Diezhandino says. READ SOURCE Read More Data centre restrictions to hit FDI, tech figures say Share on FacebookShare on TwitterShare on LinkedInShare on RedditbusinessmayorMay 19, 2023 You Might Also LikeMarketingLloyds Bank social spot shows stunned reactions to gender investment gapMarch 14, 2025MarketingCelebrity Dad Jokes With Nick Cannon Wants Brands to Get Last LaughMarch 14, 2025MarketingMeta wins emergency ruling to temporarily stop promotion of tell-all bookMarch 13, 2025MarketingAfter Axing Fact-Checkers, Meta’s Community Notes Will Have Help From XMarch 13, 2025MarketingPitch Update: Coca-Cola, Barclays,Tesco, Asda, Heineken, Wimbledon, Morrisons, Horlicks and moreMarch 13, 2025MarketingSelf-employed: How to survive and thrive in the professional gig economyMarch 13, 2025Recommended For YouindustryLimestone levy may eat into Tamil Nadu cement companies' marginsMarch 14, 2025OpinionsWith calculators now counted as safe…March 14, 2025HealthMPs tell No 10: frontbenchers could quit over disability benefits planMarch 14, 2025personal financeMartin Lewis explains when air fryers aren't cheaper than using an ovenMarch 14, 2025cryptocurrency marketCrypto Faces Uncertain Future As Trump’s ‘Short-Term Pain’ Plan UnfoldsMarch 14, 2025
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