Marketing

Messi Helps Brands Kick Off 2026 World Cup Campaigns at Copa América

The first features McKennie turning a Truly seltzer into a shower beer, which allowed the brand to offer a questionably hygienic “Trufah” slim can cooler and loofah combination at trulyoriginals.com.

The second brought back the brand’s Truly Orange Slices flavor with help from new mascot Slicey. The flavor was only available at Américan Outlaws supporters game day prematch parties in Dallas and Atlanta.

“My teammates know they can always count on me to rally the team for a good time after a game,” McKennie said. “When Truly approached me about Shower Trulys, I said, ‘That’s great. I think I invented them. Let’s show the fans.’”





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