Marketing

Netflix Unveils In-House Adtech Platform at First In-Person Upfront

Meanwhile, new movie announcements included an untitled Kathryn Bigelow film and Adam Sandler reprising his iconic character of Happy Gilmore in a sequel film.

The announcements add to Netflix’s big news day, which included the aforementioned Christmas NFL deal. The three-year agreement is set to change the TV landscape, making the streamer a prime contender for upfront TV dollars.



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