Marketing

Netflix Unveils In-House Adtech Platform at First In-Person Upfront

Meanwhile, new movie announcements included an untitled Kathryn Bigelow film and Adam Sandler reprising his iconic character of Happy Gilmore in a sequel film.

The announcements add to Netflix’s big news day, which included the aforementioned Christmas NFL deal. The three-year agreement is set to change the TV landscape, making the streamer a prime contender for upfront TV dollars.



READ SOURCE

Read More   Facebook and Instagram pull the plug on charity fundraising

This website uses cookies. By continuing to use this site, you accept our use of cookies.