We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app.
This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. “Navigating the New Customer Journey with Geolocation Technology” explores how geolocation is transforming how customers experience shopping—in-store, online and everywhere in between.
Check out the podcast episode below.
Ep. 1
Geolocation and the Connected Customer
Geolocation brings the convenience of digital shopping to customers in physical stores with personalized and timely marketing and mapping. It also helps increase operational efficiencies and decrease fraud. In this episode, you’ll learn what makes today’s connected customer journey unique, how geolocation technology bridges the gap between physical and digital shopping, and real-world case studies and insights from industry expert Nick Patrick, CEO of Radar.
