Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year’s game.
Poppi declined to share further details about the creative.
Its 2024 Super Bowl ad, titled “The Future of Soda Is Now,” included a 60-second spot created by agency Virtue Worldwide that centered on important inventions and achievements in history to demonstrate how Poppi will change the way people think about soda.
Each can of Poppi has clean ingredients and prebiotics, and includes no more than 5 grams of sugar and 25 calories per can.
Poppi was created by Stephen and Allison Ellsworth, after the latter tired of drinking apple cider vinegar to deal with health issues. It won investment on the TV series Shark Tank in 2018.
Poppi soda comes in various flavors, including the social media viral Cream and Cranberry Fizz, and is sold at retailers like Target and Whole Foods across the country.
