Ravineo’s AI Tech Finds that 80% of Influencers Don’t Disclose Brand Deals

“What the platforms expect is the brands to pick up the tab and do the boost,” said Rezab. “I don’t think that’s quite fair.”

Identifying brands in video

Another important challenge that brands may encounter is the mention of their products in videos. Platforms such as YouTube are beginning to offer features that let creators tag products within their videos, but this practice is not yet universal among all creators. With Ravineo’s technology, a brand or user can upload a video for the AI tool to analyze and determine whether a brand’s product has been mentioned.

“We got to results that are way over 90% accurate when it comes to detecting brands in a video,” said Rezab.

Mentioning the brand in a post’s comments is not necessary, he explains; the AI tool can detect whether a brand or product has been mentioned in a video, so brands can measure reach and impressions for content related to partnerships, even when a creator does not explicitly mention the brand. Additionally, it can help brands discover new creators to collaborate with based on the impressions a product receives in a video from a creator they might be interested in working with.

“We have an insane roadmap,” said Rezab, pointing to future features Ravineo plans to offer, like hyper-local results for New York restaurants wanting to learn about their mentions or menu use.