LAYER, the London-based design studio led by Benjamin Hubert, will launch an immersive exhibition during Milan Design Week 2025 titled 101010. This landmark exhibition celebrates LAYER’s 10-year anniversary with a curated retrospective of the studio’s decade-long work, alongside the new, and thought-provoking 101010 collection.
The new collection comprises six innovative social design prototypes created in collaboration with leading design and fashion brands that LAYER has partnered with over the past decade – Andreu World, Bitossi Ceramiche, Kvadrat, MDF Italia, Muuto, Orrefors, and RÆBURN.
Design Team
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Keep, a glass fermentation vessel designed by LAYER in collaboration with Orrefors.
Host, an urban beehive designed by LAYER in collaboration with Andreu World.
LAYER
The 101010 collection of prototypes addresses some of the most pressing challenges facing humanity today and in the coming years.
LAYER
Host is a modular urban beehive designed to increase biodiversity in cities. It was designed by LAYER with Spanish furniture brand Andreu World.
LAYER
Light is an algae biofuel powered lantern designed by LAYER in collaboration with Muuto. The model wears Shield, a protective garment designed by LAYER with RÆBURN and made using reclaimed military fabrics.
LAYER
Keep is a fermentation vessel that utilises a unique water seal to make it airtight, designed by LAYER in collaboration with Swedish glass brand Orrefors. The model wears Shield, designed by LAYER with RÆBURN.
LAYER
Benjamin Hubert wearing Shield, a protective garment for extreme climates designed by LAYER with RÆBURN.
LAYER
Light, designed by LAYER in collaboration with Muuto.
LAYER
Collect is a rainwater collecting and filtration device that can be easily disassembled for storage and eas of movement. It was designed by LAYER in collaboration with MDF Italia and Kvadrat. The model wears Shield, designed by LAYER with RÆBURN.
LAYER
Host, a modular urban beehive designed by LAYER in collaboration with Andreu World.
LAYER
Keep, designed by LAYER in collaboration with Orrefors, is a way to preserve food using fermentation and pickling techniques.
LAYER
Keep, designed by LAYER in collaboration with Orrefors, is crafted from blown glass and features natural leather detailing on the handle.
LAYER
Light is an algae biofuel powered lantern crafted from salt-cast aluminium. It was designed by LAYER in collaboration with Muuto.
10 Years of LAYER looking 10 Years Ahead at 10 Corso Como
LAYER, the internationally acclaimed design studio led by Benjamin Hubert, will launch an immersive exhibition during Milan Design Week 2025 titled 101010. This landmark exhibition celebrates LAYER’s 10-year anniversary with a curated retrospective of the studio’s decade-long work, alongside the new, and thought-provoking 101010 collection.
The new collection comprises six innovative social design prototypes created in collaboration with leading design and fashion brands that LAYER has partnered with over the past decade. The transformative showcase blends art, technology, fashion, craftsmanship, and sustainable innovation, exploring how design can shape tomorrow’s world.
“It’s been 10 years since I founded LAYER – and it’s an honour to collaborate with some of our long-standing creative partners from the past decade to celebrate craft and explore how design can solve some of the most pressing issues facing humanity in the near future,” says Benjamin Hubert, founder of LAYER. “With this exhibition, we are not just reflecting on a decade of transformative design; we are imagining how design can inspire and adapt to the challenges of an ever-evolving world. This exhibition is an invitation to rethink the role of design in our shared future.”
The exhibition will be held at the iconic Milanese creative hub 10 Corso Como, in the new Project Room gallery, from 7th to 13th April 2025.
Past, Present and Future
The 101010 exhibition offers a unique dual narrative. It presents a curated retrospective of LAYER’s prolific decade-long journey, featuring celebrated collaborations with brands such as Bang & Olufsen, Nike, Moroso, and Vitra. This retrospective is supported by a display of the 2022 monograph on the studio published by Phaidon and written by design curator and commentator Max Fraser.
It also marks the launch of a new collection of six prototypes crafted in partnership with industry leaders that LAYER has partnered with in the past: Andreu World, Bitossi Ceramiche, Kvadrat, MDF Italia, Muuto, RÆBURN, and Orrefors. These prototypes tackle pressing global challenges, from urban density and resource scarcity to environmental resilience and sustainable living and decodes them with analogue solutions.
The title of the exhibition – 101010 – is a nod to the past decade, the decade to come, and the iconic location of 10 Corso Como. The 6 prototypes showcased celebrate ingenuity and resilience, inviting us to envision a world where creativity leads, technology serves, and design remains profoundly human.
Stretching the length of 10 Corso Como’s Project Room, the exhibition will transform the space into an immersive environment. Suspended translucent banners adorned with LAYER’s signature watercolour artworks create a dramatic visual impact, while displays of prototypes–some never-before-seen–along with material samples, production designs, and evocative concepts highlight the studio’s design process and ethos. Visitors are guided along a central walkway that culminates in a display of the new 101010 collection.
New Collection
The new 101010 collection comprises six groundbreaking prototypes, each created in collaboration with one of the studio’s past creative partners. Each piece showcases the craft capabilities of the brand and offers a forward-thinking response to the challenges of tomorrow. The collection emphasises sustainable, craft-driven solutions and celebrates the innovative and ambitious design thinking and engineering that LAYER has become known for.
Keep
A family of fermentation tools designed with Orrefors, celebrating the art of food preservation.
Host
A modular bee home, developed with Andreu World, to promote urban biodiversity and sustainable beekeeping.
Light
Algae-powered oil lamps in collaboration with Muuto, ensuring reliable, renewable, off-grid illumination.
Collect
A portable rainwater harvesting system designed with MDF Italia and Kvadrat, providing clean, sustainable water storage.
Cool
Stackable ceramic cooling towers by Bitossi Ceramiche, reimagining passive cooling systems for urban living.
Shield
A versatile “future uniform” created with fashion brand RÆBURN, adapting to diverse climates and extreme weather conditions.
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