There will also be a new experience that will let brands host a presence in content discovery before a viewer starts streaming, including a new home and garden home screen activation. Alba and Mathis presented onstage as part of their Honest Renovations show, which will be heavily featured in the content slate.
Roku also emphasized its recently announced Primetime Reach Guarantee, which means the company is guaranteeing it will reach more consumers in primetime than the average program on the top-five cable networks.
“We’re running multiple tests on this and have consistently out-delivered the cable networks on reach,” Levin previously told Adweek.
