The platform also introduced Challenge Tags, giving AR creators and developers a shot at cash prizes worth thousands of dollars for publishing original Lenses.
On the infrastructure side, according to Snapchat, it rents its backend from partners like AWS and Google Cloud, which the company says puts it in a strong position to handle any surges in traffic.
Reddit: advanced tools to monitor conversations
Reddit is ramping up its ad capabilities with new features announced at CES. A new tool Pro Trends lets businesses monitor over 100,000 preprogrammed keywords in real time, tracking brand mentions, product discussions, and viral trends with visualized conversation data, according to Reddit.
Meanwhile, Ask Me Anything ads give brands a way to promote scheduled Q&A sessions with built-in RSVP and reminder features—aimed at driving both top and mid-funnel engagement.
