Marketing

Snapchat Details Women’s World Cup Activations

Snapchat users can create personalized Bitmoji of themselves wearing soccer kits.
Snapchat users can create personalized Bitmoji of themselves wearing soccer kits.Snap

Throughout the Women’s World Cup, Snapchat users will have the chance to participate in three women’s soccer-themed Spotlight Challenges for a chance to win a share of up to $30,000. Fans will also be able to view posts from soccer creators in Stories and Spotlight, view curated Stories related to the World Cup on the Snap Map, and post content from the U.S. Soccer app directly to their Snapchat Story using a new lens.

Finally, Togethxr, Whistle, Wave, Playmaker Sports and MediaNug will produce content related to the Women’s World Cup that Snapchat users can view in the app.



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