“We have people that we have multiyear deals with that go across either entertainment or entertainment and sports, so ongoing conversations as it relates to not only Super Bowl discussion, but Olympics, SNL 50,” Marshall said. “We have a lot of these events that span multiple broadcast seasons. So we’re having discussions with these people.”
See the logo for NBCU’s upcoming Super Bowl, which airs Feb. 8, 2026, on NBC, below:
Party’s at our place next year. 🏆 #SuperBowlLX
📺 NBC and Peacock pic.twitter.com/hO3HT1xfK2
— Sunday Night Football on NBC (@SNFonNBC) February 10, 2025
For the latest Super Bowl 59 advertising news, check out ADWEEK’s Super Bowl 2025 Ad Tracker and the rest of our stories here.
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