Take Time to Do the Painstaking Work of Building a Solid Marketing Plan

And remember, executing your test and learn plan is just the beginning. Pay close attention to audience feedback, become adept at listening and be unafraid to pivot when necessary. Adaptability is the key to lasting success. So put your plan into action, learn, listen and pivot. Failing fast and often when you’re learning within a framework is a good thing, but if you fail to plan holistically, you’re more likely to fail long term.