Thursday, January 30, 2025
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The beauty pop-up boom: the new ‘big day out’ for Gen Z and Gen Alpha beauty consumers

businessmayor
MarketingJanuary 30, 2025
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From Fenty Hair’s immersive takeover at Selfridges to L’Oréal Paris’ festival tour, beauty pop-ups are redefining brand engagement.



by
Chelsea Mtada



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