In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as “Fire & Ice,” which put a dramatic twist on why women wear makeup.
Instead of seeking male admiration, it empowered women by prioritizing their ambitions and needs. For decades, Revlon spearheaded feminism and cosmetic innovation, establishing itself as the world’s second-largest beauty brand with products sold in 150 countries.
However, in 2022, it faced another transformative phase, resulting in Revlon’s once-vibrant prominence fading into bankruptcy.
Tune in to Episode 59 of The Great Fail to hear the story. Special thanks to Robin Albin, brand strategist and founder of agency Insurgents, for her contributions to this segment.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
