Meta
Meta’s pitch this year was pretty straightforward. Albeit a little late in the game, the company announced AR ads with Reels and Facebook stories this year, positioning the company against Snap for marketers’ ad dollars. But what got the audience equally excited was the host of the event, Ashley Park, most recently seen in Beef and Emily in Paris. However, there was no mention of the company’s much-touted metaverse during the 2-hour presentation. — T.O.
Vevo
Vevo, the music video-focused streamer owned by Universal Music Group and Sony Entertainment, wanted its ad buyers to see it as not just on part with more traditional linear and connected TV offerings, but better. Vevo said it was the top FAST network in the U.S. and noted that some of its music videos get more views than TV megahits like Bachelor in Paradise. The event, which was interspersed with music videos, ended with a J Balvin concert, where the musician performed a never-before-heard song with the chorus, “Click, click, flash.” — C.P.
Lastly, though Twitter was thought to be a NewFronts holdout for 2023, it still provided a memorable moment.
Adweek learned the company held an unofficial event on Wednesday evening. When asked about the event, the company gave a thoughtful and measured response:
