Storytelling is more than just a creative tool – it’s the secret weapon behind some of the world’s most successful businesses. If you’re a business leader, marketer, or communicator, learning how to harness storytelling will help you engage your audience, drive loyalty, and persuade with impact.
In this dynamic, evidence-based masterclass, you’ll dive into the science of storytelling with Will Storr, bestselling author of The Science of Storytelling and A Story is a Deal. Drawing on the latest research in psychology and neuroscience, this immersive day will teach you how to craft stories that get noticed, motivate action, and build lasting connections.
- The neuroscience of persuasion: Understand why stories are hardwired into the human brain and how you can use them to influence behaviour.
- Identity & storytelling: Discover how to craft stories that resonate by tapping into your audience’s identity and values.
- The underdog & overdog: Apply these powerful story archetypes to enhance your brand’s narrative and inspire loyalty.
- Crisis storytelling: Learn how to communicate effectively in challenging times, turning reputational risks into opportunities.
- Data-driven storytelling: Discover how to present data in a way that’s both compelling and memorable.
- The subconscious connection: Use storytelling techniques that speak directly to the subconscious, ensuring your message sticks.
Will Storr is a multi-award-winning writer and one of the world’s leading experts on the science of storytelling. His books, including The Science of Storytelling and The Status Game, have been praised by leading thinkers, writers, and academics. His latest book, A Story is A Deal, explores how storytelling can be harnessed to influence, persuade, and drive business success.
Will’s expertise in storytelling has made him an in-demand consultant, with his work influencing some of the world’s most successful businesses. His insights into human behaviour and the power of narrative have helped companies such as LVMH, Oracle, and the European Parliament connect with audiences, inspire action, and achieve remarkable results.
Who is this masterclass for?
This masterclass is perfect for business leaders, marketers, communicators, and anyone looking to enhance their storytelling skills. Whether you’re developing brand narratives, presenting data, or handling crisis communication, you’ll gain the tools to make your stories more persuasive, memorable, and impactful.
Storytelling is one of the most powerful tools at your disposal. Whether you want to increase brand loyalty, influence decision-making, or lead with impact, this masterclass offers proven strategies to help you tell stories that achieve real business results. You’ll gain world-class training that will elevate your ability to persuade and motivate through storytelling – an opportunity that’s not to be missed.
- Date: Friday 10 May 2025Time: 10 am-4 pm (with a one-hour lunch break)Location: Online – join from anywhere
- Standard price: £299
- Early booking discount: £249 (limited availability) – book now to secure this exclusive price
- Recordings-only ticket: £179 – Can’t attend live? Get access to the full session recording for two weeks after the event.
Note: The live class ticket includes access to the catch-up recording for two weeks, so you won’t miss a moment.
Alternatively, transform this course into a bespoke training experience for your team. Reach out to us at [email protected] for customised private class arrangements.
Secure your place today and unlock world-class storytelling training at a special price.
About Masterclasses from The Standard
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
You will be sent a link to the webinar 24 hours and a reminder 2 hours before the start time. Please email [email protected] if you do not receive the access link.
Masterclasses are delivered in conjunction with our commercial partner MDMB Creative and will appear as such on your statement when you purchase a ticket.
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