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The tech innovations shaping the new NBA season – Sports Business Journal


SBJ’s Joe Lemire talks with Shawn Windle of Windle Consulting Services and Andrew Galdi of Zelus Analytics about the most important storylines related to tracking athlete movement and performance leading into the 2023-24 NBA season, including:

  • Athlete performance technology designed to track athlete movement for use in improving performance and monitoring strain.
  • Athlete performance technology designed to manage load and strain on NBA athletes.
  • Applications in media creation and fan experience for athlete data generated as a result of technologies that track movement and strain.

View the episode below.





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