Marketing

This Campaign Reimagines a Romantic Landmark to Reflect Modern Love


Couples have flocked to the Park of Love in Lima, Peru since it opened on Valentine’s Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture called The Kiss, depicting a man and a woman embracing and kissing.

For the park’s 30th anniversary, digital wallet Yape and agency 121 Latam sought to produce a more inclusive depiction of love by building a replica of the sculpture’s platform, allowing visitors to create their own versions of The Kiss.



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