Debra Ell opened her Trump Shoppe in a dingy Saginaw strip mall back when establishment Republicans and TV pundits were still scoffing at the man who was about to remake US politics.
Ell latched on to Donald Trump as a winner not long after he declared his run for the presidency in 2015. But she understood that the key to his success in her corner of swing state Michigan was to keep a distance from the local Republican party, which Ell regarded with almost as much hostility as she did the Democrats.
So the Trump Shoppe was born, soon drawing in people who had never voted Republican in their lives. Ell recalls the car factory workers struggling after General Motors closed the plants that propped up Saginaw county’s economy.
“There’s no way union workers were going to go into Republican offices but they came in here because Trump’s name was on the sign and said: ‘There’s no way in hell I’m voting for Hillary Clinton.’ So we had that gift, and then they wanted to know more about Trump,” she said.
“We’d educate them in what he was saying and they liked it because he’s a phenomenon. We’ll never ever see anybody like Donald Trump again, ever. It’s not going to be fun anymore when he’s not around. Even if you don’t support him, it’s fun, don’t you think?”
Nearly a decade later, the Trump Shoppe is still in business, squeezed between Lovely Nails and an insurance company. These days, it’s busy with people buying “vote Trump” signs sporting slogans tailored to military veterans, bikers, union members, Black people and Latinos. “Cats and Dogs for Trump” signs have done well since the former president accused Haitian immigrants of eating people’s pets in Springfield, Ohio.
A blanket imprinted with a picture of Trump raising his fist in the moments after the July assassination attempt is for sale near the entrance. T-shirts carry the words Trump shouted as he walked away with blood running down his face: fight, fight, fight.
But besides serving as a shrine to Trump, the office is now also the local Republican headquarters after Ell led a campaign to purge the Saginaw county party of those she derided as “Rinos” – Republicans in name only – for their lack of total fealty to Trump.
She led a takeover last year by packing the local party with delegates aligned with the America First movement, a populist political philosophy embraced by Trump that promotes a nationalist agenda of unilateralism and protectionism but has frequently been accused of being underpinned by racism.
Amid accusations of intimidation that on one occasion resulted in the police being called to an official party meeting, Ell’s husband, Gary, who voted for Barack Obama in 2008, was installed as chair of the county Republican party.
“The Saginaw county Republican party were old guard, traditional establishment people. When Debra started a Trump office here, we grew a following of people that supported Trump strictly as Trump. We built up a continual base to the point where none of the previous executive committee or officers who were not loyal to Trump are now in any leadership capacity,” said Gary Ell.
But for all her success in taking control of Saginaw’s Republican machinery, Debra Ell now faces a critical question: does any of this help get Trump elected in five weeks?
Saginaw is a bellwether county. Trump narrowly won it in 2016, and took Michigan by less than 11,000 votes. He lost the county and the state four years later, helping to send him to defeat in the presidential election. Victory for Trump in Saginaw and Michigan in November would be a major blow to Kamala Harris’s campaign.
But some Republicans have questioned the wisdom of what they see as the Saginaw party leadership’s obsessive focus on conspiracy theories claiming the 2020 election was stolen and denial of Trump’s role in the January 6 storming of the US Capitol.
Thomas Roy was forced out as vice-chair of the county party by Ell and America First supporters in late 2022. “A lot of us don’t believe the election was stolen in 2020. They basically do, 100%,” he told WJRT television afterward.
Roy then founded a Republican “club” to act as a rival to the local party by fundraising for more reasoned candidates – some of whom won their primaries against the America First challengers.
Ell also led a campaign to unseat the director of the Michigan Republican party, Jason Roe, after just six months in office when it emerged that he had said not long after the 2020 election that Trump was responsible for his own defeat.
“The election wasn’t stolen, he blew it. Up until the final two weeks, he seemingly did everything possible to lose. Given how close it was, there is no one to blame but Trump,” Roe told Politico at the time.
Since his unseating, Roe has warned that America Firsters are damaging Trump’s chances for victory this year and has described some of its candidates in Michigan state races as “kooks”.
Another former local Republican official, who remains a Trump supporter, said that repeatedly “harping on about election fraud and January 6 only reminds people of the most disruptive threat to democracy in modern American history – with Trump at the heart of it”.
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He added: “He lost then because of the chaos. Reminding voters of that chaos is not the way to win this election. We should stick to talking about his strength, the economy.”
Ell is having none of it. She said America First politicians are only voicing Trump’s own views. But is that the way for him to win back Saginaw county after his defeat by just a few hundred votes in 2020?
“I don’t think he lost it to begin with. I was here. I was on the ground. We walked out of our office in 2020 at about 10 o’clock at night and he was 75% ahead in Saginaw County, and we were just on a cloud. There’s no way that that could change. I think they cheated,” she said.
In the Trump Shoppe, cardboard cutouts of former presidents Ronald Reagan and Dwight Eisenhower serve as a reminder of Republican royalty. But most of those who walk in the door are there for the man, not the party. Their views are better represented on a large television streaming Real America’s Voice, a rightwing channel peddling election conspiracy theories, which has displaced Fox News as the trusted source for America First supporters.
Ell, too, is a Trump supporter first and a Republican second.
“We are America First. That’s what Trump’s all about, is America First. And that’s not an arrogant, racist statement. America First is what our constitution is about,” she said.
“They like to say that we’re so divided. I don’t think so. Trump’s brought up so many issues that have been buried for so long. He’s saying: ‘Why are these illegals coming in?’ He’s actually bringing us together by talking about these things. We were the silent majority that felt the hurt and the pain of what was happening to our country. We saw it and we knew it, but we didn’t have an advocate to do anything about it, so we didn’t talk about it until Trump came along.”
Asked if she really believed that the US is more united because of Trump given the national political discourse and the divisions in her own party, Ell said whatever differences there may be are a result of the “left spreading disinformation”.
Still, she agrees with her critics that the constant talk about alleged election fraud and the Capitol insurrection are not what most voters care about. Opinion polls consistently show that Trump is more trusted on the economy and inflation, a key issue for many voters after years of rising prices, although a recent poll for the Guardian showed that, in a blind test, Harris’s specific economic proposals – including some price controls and higher taxes for the wealthy – were more popular.
Perhaps that should be the focus of the Saginaw Republicans campaign?
“We talk about it plenty. Biden gave us the gift of this economy. And who, for the last three-and-a-half years, gave us that? Kamala Harris was his VP. This is her fault,” she said.
For all that, recent polls consistently put Harris ahead in Michigan, albeit by the low single digits. Ell is dismissive.
“In 2016, Trump was an unknown to the political world, and that’s why the Democrats and Hillary took him for granted: ‘Oh, he can’t win.’ All the polling was way off base. They thought the election was over. They did it then, they’re doing it now. The polling is similar. It’s wrong,” she said.
“He’s going to win. Look at his rallies. Everyone there, including me, would take a bullet for that man because he’s going to save this country for my grandchildren. This man, at this time in history, is everything.”
