The platform said its internal research found that 37% of its users 18 and older are in the market for a new or used vehicle, while 56% of users watch reviews and discover new vehicle models on the platform, and 44% believe creator content is important or very important in influencing their decisions on leasing or purchasing vehicles.
Drake Baerresen, vice president of sales and chief marketing officer at agency TurnKey Marketing, added, “TikTok Automotive Inventory Ads are driving a crucial shift from awareness-based marketing to a more transactional approach within the TikTok ecosystem, consistently delivering more and higher-quality traffic to dealership websites every month.”
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