Marketing

To Drive Macro Business Changes, Think Micro

Embrace controlled experimentation

Small-scale tests and pilot programs aren’t just a good way of testing campaigns or product innovations. Apply the same “test and learn” mindset in new areas such as internal ways of working and other organizational redesigns. Asking willing teams to test some new approaches and theories is a good way of making them active and engaged participants in the planning process.

While we may not all possess the engineering prowess of Buckminster Fuller, every organization harbors the capability to seize upon the small, to deliver big change. Though not all of us want to turn the ship around or set a new course, we may still want to enjoy a better journey.



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