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Trump’s hints at ‘flexibility’ on reciprocal tariffs cheers markets – business live


Introduction: Hope of targeted approach to Trump’s ‘Liberation Day’

Good morning, and welcome to our rolling coverage of business, the financial markets and the world economy.

A new week begins with some familiar worries, as global markets brace for the US to intensify its trade war next month.

US President Donald Trump has declared April 2 will be “Liberation Day” for the US, when he will unveil so-called “reciprocal tariffs” on other countries who he perceives to be giving the US a bad deal on trade.

This has the potential to significantly widen the scope of the tariffs which Trump has been imposing on allies and rivals alike since returning to the White House.

But, hopes are building that the scope of Liberation Day be narrower than has been feared.

Late last week, Trump hinted that he could take a flexible approach. Speaking the Oval Office, he said:

“I don’t change. But the word flexibility is an important word. Sometimes it’s flexibility. So there’ll be flexibility, but basically it’s reciprocal.”

That has created some ambiguity, which optimistic investors may cling to.

White House offficials have told Bloomberg that some nations or blocs will be spared these reciprocal tariffs, and that – currently – Trump is not planning to announce separate, sectoral-specific tariffs at the Liberation Day event.

This could also cheer markets today, where stocks have been hurt in recent weeks by the threat of trade conflict, and fears of a US recession.

Last week, Treasury Secretary Scott Bessent said Trump’s reciprocal tariffs will focus on particular nations deemed most responsible for unfair commercial practices. He dubbed them the “dirty 15”, because these 15% of countries account for “a huge amount of our trading volume.”

Those practices could include non-tariff barriers including domestic-content production rules, testing regulations, or value-added tax (VAT) on sales to consumers.

Kathleen Brooks, research director at XTB, say the latest news regarding reciprocal tariffs is “mildly positive for risk sentiment” today.

She explains:

US and European equity futures are pointing to a stronger open as traders react to news that reciprocal tariffs will not be implemented all at once. The tariffs for April 2nd are now likely to be less sprawling and not a fully global event. They are also expected to exclude sector-specific tariffs on autos, pharma, and chip makers, which may spur some relief rallies later on Monday.

But is a delay to tariff announcements merely kicking the can down the road, rather than a softening in Trump’s approach to tariffs? There have been comments from officials this weekend, which suggests that tariffs will not be as bad as some expect, and they will only target countries that run large trade surpluses with the US.

We’ll also get the latest surveys of purchasing managers from across the US, the UK and the eurozone today, which may show the impact of tariff fears…

The agenda

  • 9am GMT: Flash Eurozone PMI report for March

  • 9.30am GMT: UK PMI report for March

  • 12.30pm: United States Chicago Fed National Activity Index

  • 1.45pm GMT: US PMI report for March

Key events

Digital marketing group S4 has warned that concerns over tariffs are making its clients cautious.

Sir Martin Sorrell, executive chairman of S4, told shareholders that the company is facing challenging global macroeconomic conditions and continued high interest rates.

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Sorrrell added:

The macroeconomic environment in 2025 will remain challenging given significant volatility and uncertainty in global economic policy, particularly tariffs.

In geopolitics, US/China relations, Russia/Ukraine and Iran remain volatile issues and therefore clients are likely to remain cautious.

S4 reported an 11% fall in like-for-like net revenues for 2024.

It has also taken a Non-cash impairment charge net of tax of £280m, due to “trading conditions in the second half of 2024 and the medium-term outlook”.

That pushed it into a loss for the year of £306.9m, compared with a £14.3m loss in 2023.



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