The campaign’s tone is reminiscent of Tubi and Mischief’s aforementioned Super Bowl spots, which included a surprise in the fourth quarter that left viewers dashing for the remote, thinking they’d accidentally changed the channel.
“We can’t be forgettable in this moment,” Tubi CMO Nicole Parlapiano told Adweek at the time. “It’s our coming out. I want to shock, and I want to surprise, and I want to get attention.”
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