“To start to see the value generation of women’s sports and the fact that it’s drawing audiences like that—that is nothing but greatness to see,” Zamuner said. “To have those long-term lockups and value generation, especially when consumers now can choose what they want to watch when they want to watch it in an unencumbered fashion … that is a great value upside.”
Business Mayor > Marketing > What a $76 Billion NBA Media Deal Means for WBD and the WNBA
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