Christina Wong, CEO and founder of Fruit + Flower Co, said that WhistlePig latching onto cannabis language and terminology “can help to educate the alcohol consumer” about weed.
The brand’s old fashioned cocktail could serve as an intro for the cannacurious.
“It’s even better that it’s non-psychoactive—it doesn’t have a THC stigma,” Wong told Adweek. “It’s like a bridge—a mid-step—for those who aren’t quite ready to embrace cannabis-infused drinks.”
