Behr’s color selection additionally benefits Home Depot because at least half of the hues it chooses qualify as neutrals. Since Home Depot also sells chairs, furniture, light fixtures and rugs, a color that works well with a variety of items theoretically encourages shoppers to purchase some of those items. “We want to make sure the color of the year is very usable,” Allen said, so that “a variety of décor items” will work with it.
A homeowner who paints with Cracked Pepper might also enjoy one perk that Behr doesn’t mention. Should they choose to sell and trade up, it might be a good idea to leave that hue on the walls for the open house. Earlier this year, Zillow conducted a paint color analysis and found that buyers will pay an average of $2,512 more for a house with charcoal gray on the walls.
