Ged Colleypriest, founder of Underdog Sports Marketing, believes the content series will resonate with soccer fans if it is genuinely “authentic.” He continued to highlight the distribution plan through Sky Sports and other media owners as helping to place the series where fans are already seeking out sports content.
“It’s in keeping with the Premier League creating more content from outside the game for themselves, and it helps that they are able to do that with a brand,” Colleypriest added.
Both partners will also leverage a variety of digital assets to promote the series, including trailers and teasers for each episode as well as behind-the-scenes content shared by both parties as well as the featured players and musicians.
The success of the series will depend on the number of views and interactions it produces with fan sentiment, measured after each episode is launched.
“We expect fans to resonate with this series and to really enjoy hearing these genuine discussions about the players’ and musicians’ lives and careers, unknown passions, challenges, triumphs and more,” Allen said.
