Wieden+Kennedy’s Powerful Campaign Tackles Rise of Book Bans in Schools

“We were intentional about not turning this into a ‘gotcha’ moment that made us feel good but would fall on deaf ears. We also wanted to take the argument away from a debate on what CRT is and isn’t,” Triplett said. “We concentrated on the American values we know these folks have ascribed to and wanted to instill in their children and went about showing that when you erase this history, you erase those values.”

The team behind “America Erased” also wants to energize resistance efforts, provide hope and support to educators and “get some parents to question their hard stance,” Triplett added. “If we could put a crack in their beliefs, that is a win.”

“America Erased” follows previous W+K projects tackling social issues that didn’t have a client attached. Last year, one of the agency’s employee groups, We+Black, created “We Still Matter,” a reflection of the last decade of the Black Lives Matter movement. 

And in 2022, some of W+K’s Asian employees made “The Myth” to combat anti-Asian hate in the U.S.