Xbox and Bromley FC opened the contest in November, coinciding with the release of Football Manager 2024. The club’s manager, Andy Woodman, announced the job opening at a press conference.
The candidates went through a staged interview process with Woodman and the rest of the team’s management, who finally hired Owolabi. He started the job earlier this year.
“It’s a big learning curve for him, but he’s settling in well,” Nilsson said.
A win for the team and brand
The three-part documentary series will follow Owolabi and the team’s experience over the rest of the season. The episodes introduce viewers to his family, friends, the staff at Bromley FC and its community of fans while putting Owolabi’s skills to the test.
For Bromley FC, the documentary comes at a crucial point as it vies for promotion to a higher league (the team is currently in the National League, the lowest division in the English nationwide soccer pyramid) and tries to widen its fan base. In January, the club set a target of achieving a total of 30,000 fans attending matches at its home stadium, Hayes Lane, across the remainder of the 2023/24 season.
A partnership with a brand as big as Xbox, with the budget to fund a TV series and marketing campaign, could help the club achieve that goal—just as the Welcome to Wrexham documentary brought more fans to a similarly modest team.
